Shift Happens 

The digital age is creating a shift in the mortgage market.   It’s no secret that the world is going digital. Thanks to smartphones, tablets, e-readers and laptop computers, you can do virtually anything, anytime, from anywhere in the world.  Social media platforms like LinkedIn, Yelp, Facebook and Twitter give consumers the tools to research you before you even get a chance to meet them.  It’s called Buyer 2.0. 

A full-fledged shift to online mortgage transactions will not take place immediately—or mobilize all customers equally— but the fundamental changes now underway will unfold well into the next decade, redefining the mortgage-origination business along the way.  The key to success in the new digital mortgage age is to embrace, leverage and position yourself as the ‘Celebrity” Mortgage Advisor.

Join Ginger Bell for this value packed session that will discuss the reality of the modern buyer and how to develop new skills and strategies to align with this new journey.

  • How to leverage your expertise as a trusted mortgage advisor
  • The top 3 things you should be doing every day to utilize social media for positioning
  • The conversation track you need to follow for successful internet conversions
  • The skills and characteristics of the best performing mortgage advisors in the digital age
  • The 5 criteria that are correlated most strongly with success  

Ginger BellNational Mortgage Trainer

Ginger Bell has co-authored two best-selling books with renowned Sales Training Expert, Brian Tracy.  She works with and coaches the best and she didn’t become the ‘Book Marketer of the Year’ for the Academy of Best-Selling Authors by accident.  She used proven technologies and strategies to position herself as “the” expert. A previous Dale Carnegie Sales Training Consultant, Ginger brings her expertise to Mason McDuffie to share how you can leverage your expertise and continue to build your business in the digital age.

2024 © California Association of Mortgage Professionals
500 Capitol Mall, Suite 2350, Sacramento, CA 95814
Phone: (916) 448-8236 
For more information, please contact our Executive Director at ed@thecampsite.org

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