Sales and Marketing 2016

Opening Session Preview

Military Home Loans

I Never Thought Business Could Be This Easy!

Presented by Ken and Karen Bates

This is for you if:

    • Your clients and referral partners drive you crazy with unrealistic demands and fickle loyalty.
    • You work more than 8 hour days and weekends too!  When you are not working, you are worrying because you know your competition is! All the while, your family resents how much you work!
    • Your boss refers to you as an asset.
    • You have no time for the gym. You havent stepped on your scale in over three months.  Your doctor and dentist no longer have you in their database!
    • You dont have enough saved for Johnnys college nor your retirement and neither of you are getting any younger.
    • You honestly cant remember the last time you took a real vacation.

Ken & Karen’s story:

When it came to the “how to” of running our business, our thought was, business is business, let’s see how the industry superstars are doing it.

Wow, was that a mistake! We ultimately spent thousands of dollars to attend everything from the latest top producer seminar to the hottest Vegas sales conference!  We tried so many strategies, tactics, and scripts. Yet, each and every day we missed our ultimate sales target and were left feeling overwhelmed, exhausted, and stressed. We simply didn’t realize that what worked for those on stage, may be completely wrong for US! 

Then tragedy struck! As our personal and professional lives collided, we were left picking up the pieces and asking ourselves, why wasn’t this working for us? Had none of it worked, it may have been better. But we always seemed to make just enough to keep us hoping that our big break was right around the corner! And then, in the quietness of our grief, we discovered what we had been missing all along.  This simple truth:

The most important aspect of any business is who WE were meant to serve and how WE are uniquely equipped to best serve our clients considering our personalities, skills, passions, talents, and experiences!

With that in mind, we dramatically transformed our business!  We moved away from the traditional model of crushing the competition with the best service, lowest price, newest loan products, or latest technology tools. Those merely led to a never-ending cycle of working incredibly long, gruesome hours, working for free, researching for hours on end, or spending thousands of dollars on the latest technology gadgets and marketing ploys.

Only then did our business and our lives THRIVE!

Join Ken and Karen as they share their story and youll walk away with:

•      A glimpse of your UNIQUE brand and message blueprint. Discover the secret to creating a business where you enjoy ZERO competition!  Yours does exist!!

•      The tools and tactics to ensure your business journey leads you on the path to increased integrity, generosity, and happiness while eliminating overwhelm, exhaustion, and stress in your life!!

•      Your personalized, 3-step business plan to create and run Your Six (or Seven!) Figure Business!

•      A game changing transformation in your mindset that will re-ignite your passion for business and your life!

We are UNIQUE. Our businesses should be too!


2024 © California Association of Mortgage Professionals
500 Capitol Mall, Suite 2350, Sacramento, CA 95814
Phone: (916) 448-8236 
For more information, please contact our Executive Director at ed@thecampsite.org

Accessibility Statement


Powered by Wild Apricot Membership Software